Vinod Soba
Frontend & Full Stack Web Developer
Professional Summary
Frontend Developer specialising in responsive websites, ecommerce platforms, and modern user experiences across WordPress, Magento, and React-based applications. Experienced working with React, Next.js, JavaScript, WordPress, Magento, Tailwind CSS, and modern frontend workflows including Git and component-based development. Strong commercial background delivering production-ready websites, landing pages, and frontend solutions focused on user experience, performance, SEO, and conversion optimisation.
Technical Skills
Frontend
CMS & Ecommerce
Tools
Ecommerce & Analytics
React • Next.js • JavaScript • HTML5 • CSS3 • Tailwind CSS
WordPress • Magento 2 • ACF
Git • GitHub • Node.js • Jira • Vagrant
GA4 • SEO • CRO • Responsive Design • Performance Optimisation • A/B Testing • Ecommerce UX
Work Experience
Full Stack Developer
Addison Lee
- Developed and maintained responsive websites, landing pages, and custom frontend templates using WordPress, ACF, JavaScript, PHP, HTML, and CSS.
- Built reusable frontend components focused on performance, responsive design, UX, and SEO optimisation.
- Managed staging and production deployments using Git-based workflows and collaborated with marketing teams and third-party developers to deliver website enhancements and digital campaigns.
- Integrated third-party tools including Freshdesk forms, chatbots, and lead-generation functionality while supporting local development environments using Node.js and Vagrant.
Front End Developer
Y-Wilson
Developed an interactive React-based Sudoku game focused on responsive frontend functionality, reusable components, and cross-device usability.
- Built reusable React components and interactive game functionality using JavaScript and component-based architecture.
- Developed timer logic, drag-and-drop interactions, and responsive gameplay features across desktop and mobile devices.
- Implemented responsive layouts and frontend interactions focused on usability and smooth user experience.
- Worked closely with stakeholders to deliver frontend functionality and interactive user experiences.
Work Experience
Full Stack Developer
Addison Lee
Working across multiple company websites and digital platforms, developing responsive frontend experiences, landing pages, WordPress templates, and customer-focused web functionality.
- Developed and maintained responsive websites, landing pages, and custom frontend templates using WordPress, ACF, HTML, CSS, JavaScript, and PHP.
- Built reusable website components focused on performance, responsive design, user experience, and SEO optimisation.
- Managed staging and production deployments, implementing Git-based workflows to improve collaboration, code management, and release tracking.
- Integrated third-party tools including Freshdesk forms and chatbot functionality to support customer engagement and lead generation.
- Collaborated with marketing teams and third-party developers to deliver digital campaigns, website enhancements, and content updates using Jira-managed workflows.
- Supported local development environments using Node.js and Vagrant virtual machines.
- Developed and maintained responsive websites, landing pages, and custom frontend templates using WordPress, ACF, JavaScript, PHP, HTML, and CSS.
- Built reusable frontend components focused on performance, responsive design, UX, and SEO optimisation.
- Managed staging and production deployments using Git-based workflows and collaborated with marketing teams and third-party developers to deliver website enhancements and digital campaigns.
- Integrated third-party tools including Freshdesk forms, chatbots, and lead-generation functionality while supporting local development environments using Node.js and Vagrant.
Front End Developer
Y-Wilson
Developed an interactive React-based Sudoku game focused on responsive frontend functionality, reusable components, and cross-device usability.
- Built reusable React components and interactive game functionality using JavaScript and component-based architecture.
- Developed timer logic, drag-and-drop interactions, and responsive gameplay features across desktop and mobile devices.
- Implemented responsive layouts and frontend interactions focused on usability and smooth user experience.
- Worked closely with stakeholders to deliver frontend functionality and interactive user experiences.
Front End Developer
Nteractive
Developed responsive event and campaign web experiences for global brands including Gartner, Hewlett Packard, and New Balance.
- Built and maintained responsive frontend event pages and branded digital experiences across multiple campaigns.
- Developed interactive website elements and layouts using HTML, CSS, JavaScript, and CMS platforms.
- Collaborated with design and marketing teams to deliver engaging user experiences and digital campaign assets.
- Produced frontend visuals, animations, and branded web assets aligned with client requirements and event campaigns.
Front End Developer
Ocean Media Group
Developed and maintained event websites, landing pages, and digital campaign assets across multiple brands and content platforms.
- Designed and developed responsive event websites and landing pages focused on user experience and campaign performance.
- Built and maintained WordPress themes and templates using Advanced Custom Fields (ACF).
- Worked across multiple CMS platforms delivering frontend updates, content integrations, and website improvements.
- Collaborated with marketing and design teams to deliver digital campaigns, email assets, and branded web experiences.
- Developed frontend layouts and interactive website elements using HTML, CSS, JavaScript, and jQuery.
Full Stack Developer
St John’s Laboratory Ltd
Worked on Magento ecommerce development, responsive frontend redesigns, and performance optimisation across the company website and digital platforms.
- Redesigned and developed responsive frontend pages including the homepage, antibody validation pages, and blog layouts.
- Supported the migration of the company ecommerce platform from Magento 1.9 and helped establish staging environments for testing and deployment workflows.
- Analysed, debugged, and tested frontend and backend functionality across staging and production environments.
- Built responsive layouts and interactive website functionality using Bootstrap, JavaScript, jQuery, HTML, and CSS.
- Optimised database queries and website performance to improve page speed and overall user experience.
- Managed website administration, user permissions, and regular website/database maintenance.
Senior Full Stack Developer
Registry Trust Ltd
- Built and maintained multiple company websites using WordPress and Joomla within an Agile development environment.
- Developed portal functionality to dynamically display client shareholdings, investments, and reporting data.
- Led and supported digital projects while mentoring and managing junior developers.
Web Developer
Regus
- Developed landing pages and microsites using ASP, HTML, CSS, and MySQL.
- Maintained company websites, resolved frontend issues, and deployed website updates across digital platforms.
Front End Developer
Nteractive
Developed responsive event and campaign web experiences for global brands including Gartner, Hewlett Packard, and New Balance.
- Built and maintained responsive frontend event pages and branded digital experiences across multiple campaigns.
- Developed interactive website elements and layouts using HTML, CSS, JavaScript, and CMS platforms.
- Collaborated with design and marketing teams to deliver engaging user experiences and digital campaign assets.
- Produced frontend visuals, animations, and branded web assets aligned with client requirements and event campaigns.
Front End Developer
Ocean Media Group
Developed and maintained event websites, landing pages, and digital campaign assets across multiple brands and content platforms.
- Designed and developed responsive event websites and landing pages focused on user experience and campaign performance.
- Built and maintained WordPress themes and templates using Advanced Custom Fields (ACF).
- Worked across multiple CMS platforms delivering frontend updates, content integrations, and website improvements.
- Collaborated with marketing and design teams to deliver digital campaigns, email assets, and branded web experiences.
- Developed frontend layouts and interactive website elements using HTML, CSS, JavaScript, and jQuery.
Full Stack Developer
St John’s Laboratory Ltd
Worked on Magento ecommerce development, responsive frontend redesigns, and performance optimisation across the company website and digital platforms.
- Redesigned and developed responsive frontend pages including the homepage, antibody validation pages, and blog layouts.
- Supported the migration of the company ecommerce platform from Magento 1.9 and helped establish staging environments for testing and deployment workflows.
- Analysed, debugged, and tested frontend and backend functionality across staging and production environments.
- Built responsive layouts and interactive website functionality using Bootstrap, JavaScript, jQuery, HTML, and CSS.
- Optimised database queries and website performance to improve page speed and overall user experience.
- Managed website administration, user permissions, and regular website/database maintenance.
Senior Full Stack Developer
Registry Trust Ltd
- Built and maintained multiple company websites using WordPress and Joomla within an Agile development environment.
- Developed portal functionality to dynamically display client shareholdings, investments, and reporting data.
- Led and supported digital projects while mentoring and managing junior developers.
Web Developer
Regus
- Developed landing pages and microsites using ASP, HTML, CSS, and MySQL.
- Maintained company websites, resolved frontend issues, and deployed website updates across digital platforms.
Selected Projects
Addison Lee Digital Platform
Frontend development and website management across multiple company websites, landing pages, and customer-facing digital experiences.
- Developed responsive landing pages and custom WordPress templates.
- Implemented frontend improvements focused on UX, responsiveness, and conversion optimisation.
- Managed staging and production deployments using Git workflows.
- Integrated Freshdesk forms and chatbot functionality to improve customer engagement.
- Collaborated with marketing teams to deliver SEO-focused campaign pages and website updates.
Ocean Media Event Platforms
Frontend development and digital campaign work across multiple event and media brands, delivering responsive websites, landing pages, and marketing-focused user experiences.
- Developed responsive event websites and campaign landing pages across multiple media brands.
- Built and maintained WordPress themes and templates using Advanced Custom Fields (ACF).
- Worked closely with marketing teams to deliver digital campaigns, website launches, and branded online experiences.
- Implemented frontend layouts and interactive website elements using HTML, CSS, JavaScript, and jQuery.
- Managed website updates and CMS-driven content across multiple platforms.
BeautyBop Ecommerce Platform
Magento 2 ecommerce platform focused on frontend UX, SEO optimisation, responsive design, and ecommerce performance improvements.
- Developed and maintained Magento frontend features and responsive ecommerce layouts.
- Implemented SEO improvements including brand category structures and optimisation strategies.
- Integrated GA4 ecommerce tracking and frontend analytics.
- Improved UX, navigation, and frontend responsiveness across the ecommerce experience.
St Johns Laboratory
Worked on Magento ecommerce development, responsive frontend redesigns, and performance optimisation across the company website and digital platforms.
- Redesigned and developed responsive frontend pages including the homepage, antibody validation pages, and blog layouts
- Supported the migration of the company ecommerce platform from Magento 1.9 and helped establish staging environments for testing and deployment workflows.
- Analysed, debugged, and tested frontend and backend functionality across staging and production environments
Personal Portfolio Website
Modern portfolio website built using Next.js, Tailwind CSS, and headless WordPress architecture to showcase frontend development projects and technical capabilities.
Education
BA (Hons) Multimedia & Computer Science
University of West London
Interests
Passionate about frontend development, ecommerce UX, responsive web design, and modern JavaScript frameworks. Outside of development, interests include fitness, technology, and digital product design.